SpartanNash Family Stores Customer Survey

The single greatest predictor of customer/client satisfaction is the customer experience that results in attributions of quality. Quality can be measured in the extent of customers’ needs fulfilled, perceived reliability, and overall quality. Customer satisfaction is linked to positive ideas while dissatisfaction is tantamount with purchase regret. Customer loyalty and satisfaction reflects the likelihood of repurchasing services and/or products. It is strongly influenced by precise performance evaluations of service or product performance, value, and quality. It is typically measured as a combination of issues such as likelihood of repurchase, overall satisfaction, and likelihood of recommending the business or brand to others.

Customer perceptions towards a company or brand develop as a result of product/service information or any experience with a company’s offerings, whether real or perceived. When it comes to improving customer experience, collecting and analyzing customer feedback is the best way of understanding customers. This is why SpartanNash is conducting the SpartanNash Family Stores Customer Survey. Businesses should understand that customer experience and satisfaction drives sales for both memberships based and transactional based companies. Customers who have the best experience tend to spend more than those who experience poor services.

Collecting customer feedback is a great way to identify where gaps in a business are. Like everyone else, customers want to be respected and heard. They also want to know that their feedback is important. When you take the SpartanNash Family Stores Customer Survey, the whole company will listen and respond to your voice. You will also get a chance to win a $1,000 gift card when you complete the survey. In the current competitive business environment, businesses cannot afford to lose profitable customers.

About SpartanNash


Based in Byrin Centerm Michigan, SpartanNash is one of the largest grocery and food store chains serving exchanges and military commissaries in the United States. Its core businesses include distributing groceries and food to independent grocers, military commissaries, and company-owned retail stores in the U.S., Europe, the Middle East, and Latin America. Founded in 1917, it operates more than 167 retail stores. In addition to a wide range of locally purchased products, groceries, and fresh produce, SpartanNash offers other services that consumers have come to expect.

How to Take the SpartanNash Family Stores Customer Survey

You Will Need:

  • A mobile device or PC with Internet access.
  • A SpartanNash purchase receipt with a survey invitation.
  • A basic understanding of English.


  1. Visit to begin the survey.
  2. Enter the store number, date, and time from your survey invitation.
  3. Answer all questions candidly.
  4. Fill out your contact information.
  5. Submit the survey.

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By leveraging results from customer surveys, businesses can respond to their customers’ needs and concerns in ways that boost revenue as well as customer satisfaction. Once SpartanNash received your feedback, it will be able to use throughout the organization. It will take action on your feedback in order to improve your future dining experiences.