Guest feedback is describes the process of gathering guests’ opinions about a business, service or product. Guest feedback is so important because it offers marketers and business owners insight they can use to improve their overall customer experience. Innovative businesses are good at creating products and /or services that meet their customers’ needs. In the current marketplace, companies that can intertwine guest feedback and product/service development will be the ones that will enjoy a competitive advantage, have loyal customers, and attract new customer. Listening to guests is the only way to guarantee one creates products and/or services that guests actually want to purchase, which is why Au Bon Pain are conducting a guest satisfaction survey. The Au Bon Pain guest satisfaction survey will provide the company with the information it needs to improve overall guest experiences.
Improving the guest experience should be the primary reason for gathering guest feedback. The process of retaining existing guests and winning new business is getting harder. Offering an outstanding guest experience that keeps guests coming back and referring others is the best way for a business to stand out from its competition.
To create an amazing guest experience, businesses need to ask their guests what they need and use the information to create a personalized, consistent experience. When a business creates an experience that is better and more satisfying than its competitors, its customers will remain loyal and disregard tempting competitive offers.
About Au Bon Pain
Au Bon Pain is a fast casual café and bakery chain headquartered in Boston, Massachusetts. The company was founded by Louis Kane in 1978, and since its inception, it has expanded throughout the US. In addition, there are many franchised locations in Thailand and India. The restaurant chain has repeatedly earned a distinction as one of the country’s top 5 healthiest restaurants.
How to Take the Au Bon Pain Guest Satisfaction Survey
You will need:
- A valid Au Bon Pain restaurant receipt with a survey invitation.
- A PC or mobile device with Internet access.
- A basic understanding of English.
- Visit www.aubonpainlistens.com.
- Enter the store number, ticket number, date of visit, and time of visit.
- Answer all survey questions candidly.
- Submit the survey to get your coupon code.
- Au Bon Pain Website: http://aubonpain.com/