Bass Pro Shops Customer Satisfaction Survey

Countless businesses are realizing that customer satisfaction surveys are a remarkable entry point into meaningful customer insight. Companies that conduct such surveys have no shortage of customer loyalty and rapid growth. The process of injecting the voice of the customer has recently gained serious traction due to the increasingly competitive business environment. Businesses are leaning heavily on this form of market research due to the relatively small investment required and the speed to market. Cutting through the noise to communicate with customers has never been more important. The science of identifying what has happened is relatively simple, but to understand why it is happening is vital, which is why Bass Pro Shops are conducting a customer survey.

Unfortunately, many large and small businesses continue to take the view that they are not quite ready to engage in continuous and meaningful dialogue with the people that drive their businesses. Companies like Bass Pro Shop are the exception. The fact is that these same people will not hesitate when it comes to sharing their opinions and concerns regarding the companies they do business with. By conducting the Bass Pro Shops Customer Satisfaction Survey, the company wants to engage its customers in a dialog where their sentiments and suggestions can help guide and refine business decisions. Your feedback will earn your participation in a sweepstakes draw.

About Bass Pro Shops

Bass Pro Shop is a privately owned retail chain specializing in selling camping, fishing, hunting and related outdoor recreation products. It is famous for stocking an extensive selection of gear. The company also supports and sells products for the National Audubon Society.

John Morris, the company’s majority owner, started his career in sporting merchandize with a fishing section behind his father’s liquor store located in Springfield, Missouri. That small fishing section became popular enough that Bass Pro Shop was established in 1971. Today, the company has more than 90 stores in the United States and Canada.


How to Complete the Bass Pro Shop Customer Satisfaction Survey

You will need:

  • A PC or mobile device with Internet access.
  • A Bass Pro Shops receipt with a survey invitation.
  • A basic understanding of English, French, or Spanish.


  1. Visit to begin the survey.
  2. Select your preferred language and click ‘Next’.
  3. Specify whether you made a purchase in your most recent store visit.
  4. Enter the date of purchase, store number, till number, transaction number, and your age, as well as the characters you see in the box.
  5. Answer all survey questions truthfully.
  6. Submit the survey.

Survey video produced by GuestSatisfactionSurveys Team and Bass Pro Shop customers anonymous.


As more organizations join the trend to redefine themselves as customer-centric, understanding customers and what makes them happy has become crucial for success. Customer satisfaction surveys, thought to drive revenue and retain customers, continue to be used as the main tool to gauge customer experience. There is no better way to gain insight into how customers feel about a product, service, brand, and/or company than by directly asking them. According to studies, customers feel more inclined to do business with a company that asks for their opinions and concerns.

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