Cheryl’s Customer Satisfaction Survey measures how likely a customer is to recommend their products to others. The survey can be found at www.cheryls.com/feedback, and is quick and easy to complete. It allows the company to collect data on purchases for various holidays or occasions that can help gauge which packages are most (and least) popular. Cheryl’s also asks whether customers have heard of them, are new to the company, or if they are returning.
Based upon the survey questions, Cheryl’s can use the basic data gathered to about how much of their customer base is new to their business to look at purchasing trends from their first interaction together. Moreover, because many of the products sold are often given as gifts, the user-friendly survey makes it more likely that new customers will take the minute or two required to complete. The simple format the Cheryl’s Customer Satisfaction Survey can be effective in assisting Cheryl’s employees with product development.
Cheryl’s Cookies originated from modest roots, with a basic menu consisting of only six different kinds of cookies. Cheryl Kruger started the business in 1981 using her grandmother’s recipes. Together with her college roommate, they built the business into a multi-million dollar company. Now part of the 1-800-FLOWERS family, Cheryl’s has expanded into four divisions, which include Retail, Catalog, Business Gift Services, and Internet. The company maintains retail stores in Columbus, Ohio and a successful online storefront.
Today, Cheryl’s aims to provide freshly baked deserts, such as gourmet cakes and cookies, and gift baskets for every holiday and occasion. Their mission is to provide these products while maintaining warmth upon delivery and is backed by a guarantee of excellence. Since its inception, the menu of deserts at Cheryl’s has expanded to include fancy treats and deserts, such as gourmet brownies with buttercream frosting, and now includes gluten and sugar free products.
By adding the Business Gift Division, Cheryl’s has added a new demographic of customers. Not only can their products be given or shipped (via multiple facets) to employees and clients, but they can be customized too. Specifically, Cheryl’s can add company logos and messages to the boxes, ribbons, and tins of the gifts. They also offer a corporate customer program, whereby Cheryl’s can continually take care of your corporate gifting needs with anything from employee birthdays, to incentives, to thank you gifts.
How to Participate in the Cheryl’s Customer Satisfaction Survey
You will need:
- An Internet connection.
- A device that can browse the web.
- A few minutes to answer the survey questions.
- Go to Cheryl’s Customer Satisfaction Survey at www.cheryls.com/feedback.
- Answer the simple three questions on the page.
- Leave any additional comments, suggestions, or questions.
- Provide your email address (this must be done in order to submit the survey).
- Check (or unchecked) whether you would like to receive email updates or special offers.
- Submit survey.
- Cheryl’s Official Site: https://www.cheryls.com/