When planned and delivered properly, customer satisfaction surveys can help inform company improvements and future marketing plans. They can benefit a business, its existing customers, its potential customers, and the industry as a whole through practical data that might otherwise be lost. Of the many strategies businesses use to engage clients and improve their products and/or services, few are as successful as customer satisfaction surveys, according to numerous studies. The measurement and scrutiny of customer satisfaction levels afford businesses an opportunity to understand what their customers want, feel, and expect. Most customers, especially those who are dissatisfied, often express their dissatisfaction by leaving or switching to another product and/or service provider, without explaining why they are dissatisfied or quantifying their dissatisfaction with a company’s offerings.
Customer satisfaction surveys, such as Donatos Customer Satisfaction Survey, offer businesses the opportunity for subsequent improvement by marketers and company personnel. Companies should treat customer satisfaction surveys as the yellow bricks on their road to new market penetration, geographical expansion, and revenue growth. Conquering one’s current market is only possible through the process of give and take with customers.
Donatos know that identifying what customers need and expect will help determine the future direction of the company. Every business should know whether its customers are happy with the products and/or services it provides, or whether they are fed up with its offerings. In any case, customer satisfaction surveys present businesses the opportunity to find out more from their customers.
Headquartered in Gahanna, Ohio, Donatos is a restaurant chain that specializes in pizza delivery. The company operates approximately 200 locations in 7 states; however, most of them are located in Ohio. The chain’s pizza is also served at several venues including the Smithsonian National Air and Space Museum and Ohio Stadium. In 1963, by Jim Grote, an Ohio State sophomore, bought the original Donatos for $1,300 and began creating a better product. His business principles were so fruitful that he was able to sell the company to McDonald’s in 1999. He and his daughter later repurchased a majority stake in Donatos in 2003.
How to Complete the Donatos Customer Satisfaction Survey
You will need:
- A computer or mobile device with Internet access.
- A basic understanding of English or Spanish.
- A valid Donatos purchase receipt with a survey invitation.
- Visit www.donatoscares.com to begin the survey.
- Choose your preferred language.
- Enter the 16-digit survey code found on your survey invitation.
- Answer all questions honestly.
- Submit the survey.
- Donatos Website: https://www.donatos.com/