Many large businesses have long appreciated that surveys engage customers. However, can a customer satisfaction survey influence customers buying habits and loyalty? Research conducted over the past few years indicates that it can. The simplest idea is that customer satisfaction surveys appeal to customers’ yearning to be indulged, reinforcing any positive perceptions they may already have about the business conducting the survey, making them more likely to purchase its products and/or services. Customer satisfaction surveys may also increase customers’ awareness of a business’ products and services and thereby encourage them to make future purchases.
More subtle is the theory that every process of seeking feedback from customers can persuade them to form opinions that otherwise would not occur to them. It is difficult to know what customers really want without asking them. Businesses, therefore, should ask their customers where they are going wrong, what they are doing right, and what they can do better. In fact, any business that conducts a customer satisfaction survey demonstrates that it cares about its customers. In order to encourage responses, many businesses offer an incentive.
By conducting the C&A shopping experience survey, the company wants its customers to be absolutely frank and open. The company cannot address problems and improve customer experience if no one speaks out. Satisfied clients lead to business profitability and growth. Thus, in order to make sure its customers are satisfied; C&A is running this shopping experience survey.
C&A was incorporated more than 170 years ago. As if this were not remarkable enough, its origins run even deeper. Its relationship with the clothing business dates back as far as the 1600s. The company has lived through the turbulent and prosperous periods of the centuries and has played a big part in defining how people choose to purchase their clothes. After six generations, the company is still family-owned and continues to adapt and innovate in order to meet customers’ needs. The pioneering spirit that drove C&A in the past is still helping to reinvent the fashion industry.
How to Take the C&A Shopping Experience Survey
You will need:
- A PC or mobile device with Internet access.
- A valid store receipt with a survey invitation.
- Visit the survey site at www.feedback.canda.com.
- Choose your preferred language.
- Select the country, state or province, and store to begin the survey.
- Answer all questions honestly.
- Submit the survey.
- C&A Website: http://www.c-and-a.com/