Customer satisfaction surveys are an effective and easy approach to gathering candid customer feedback. Businesses that fail to conduct customer feedback surveys lack the necessary information needed to make smarter business and marketing decisions. However, since it is easier than ever to gather customer feedback, some companies tend to overdo it, which has the potential to annoy the same customers they are trying to please. The Harvester Customer Satisfaction Survey, however, is a short and convenient online questionnaire meant to elicit feedback from customers. Harvester is a big fan of customer surveys because they help the company improve. Rather than ask customers a series of too personal, tiresome questions, the company is simply asking a few simple questions that will help find solutions that will improve customer experience.
Consequently, the primary aims of the Harvester Customer Satisfaction Survey are to improve customer retention and to build and gain customer loyalty. Business owners should realize that customer satisfaction does not necessarily equate to customer loyalty. In a highly competitive marketplace, merely satisfied can defect to a competitor that will surpass their expectations.
Therefore, true competitive advantage means that a business must ensure that customers are completely satisfied. This is why Harvester is conducting this survey. In addition, the company wants its customers to know that their opinions matter and their feedback will instigate positive change within the company. By completing the survey, you will get a chance to win £1,000, and you could instantly win other great prizes valued at £1,500 weekly.
Harvester is a farmhouse style family restaurant chain operating more than 230 locations in the United Kingdom. Since 1983, families and friends have been gathering to enjoy the famous grills and salads served by Harvester. There is rarely a dull moment at Harvester. The restaurant chain has always got something delicious to share with its customers, including amazing voucher offers, exciting additions to its menus, and new restaurant openings.
How to Participate in the Harvester Customer Satisfaction Survey
You will need
- A valid Harvester restaurant receipt with a survey invitation
- A basic understanding of English
- A PC or mobile device with Internet access
- Visit www.harvesterbringoutthebest.co.uk.
- Enter the telephone number found on the bottom of your billfold.
- Answer all questions honestly.
- Fill out your contact information to enter the prize draw.
- Submit the survey.
- Harvester Customer Satisfaction Survey Terms and Conditions: Click here
- Harvester Website: http://www.harvester.co.uk/