While many businesses realize the value of customer feedback surveys, they struggle with setting up a system that can effectively collect customer feedback. Nothing is more important to the health of a business than having an intimate and deep understanding of what makes its customers tick. Businesses must understand what they could be doing to better satisfy customer needs. The benefits of a customer feedback survey are far reaching. Aside from the obvious advantage of getting candid and actionable data on what customers need and how they feel, many business owners are surprised to learn that a client feedback survey can actually have a direct impact on revenues.
Many organizations send customer feedback surveys but still fail to understand the real drivers behind their clients’ satisfaction or dissatisfaction. Kohl’s knows that the customer’s voice is crucial to its bottom line, which is why the company is conducting the Kohl’s In-Store Survey.
This survey is the shortest route to better relationships and renewed business opportunities. However, for the survey process to be effective, the right processes and solutions must be put in place to identify the overall customer needs and touch points, and monitor or identify key drivers for customer satisfaction.
Kohl’s is a retail store chain headquartered in Milwaukee, Wisconsin. The company’s first supermarket was opened in 1946, and its first department store in 1962. BAT took a controlling interest in the company in 1972 and the Kohl family left the company’s management in 1979. In 1986. A group of investors bought the company from BAT and later took it public in 1992. Kohl’s is the second largest department store chain by sales in the US after Macy’s. It operates more than 1,100 stores in 49 states, making it the largest store chain of its kind in the country by the number of stores.
How to Complete the Kohl’s In-Store Survey
You will need:
- A valid Kohl’s store receipt with a survey invitation.
- A mobile device, PC, or with Internet access.
- A basic understanding of the English or Spanish language.
- Visit the survey site at www.kohls.com/survey.
- Select your preferred language.
- Click on the area shown to get started.
- Enter the store number and access code.
- Answer all survey questions candidly.
- Submit the survey.