The business-customer relationship has changed, compelling businesses to engage customers as creative, passionate, and sensitive contributors. After many years of business discussion about the war for customers, it appears the discourse is over, and customers are the winners. Today, with increased competition, customers have increased bargaining power. Businesses are now investing in various analytics tools to determine why customers stay, why they leave, and what they can do to meet and exceed their expectations. The topics of culture, engagement, purpose, and loyalty weigh heavily on the minds of business owners everywhere. One of the most powerful and effective market research tools is the customer satisfaction survey.
While looking at sales or profits is one way to measure success, there are other ways. Analyzing customer feedback, for example, can give a business further marketing context within which it can measure the efficiency of its marketing strategy and customer service. This is why OfficeMax is conducting a customer satisfaction survey. Customer loyalty and engagement are powerful predictors of business success. It is easy to disregard questions that measure a client’s emotional attachment because they are not seen as hard data. However, research shows that every purchasing choice is, in fact, emotional. Therefore, businesses should measure their customers’ attachment to their products and/or services.
Feedback received from the OfficeMax Customer Satisfaction Survey will help the company form a personalized approach tailored to its customers, as well as come up with a broad approach for its segment based on data of commercial value. When you complete the survey and provide your valid email address, you will get a $10 discount off your next purchase of $50 or more.
Founded in 1988, OfficeMax is an office supplies retail chain, which operated more than 900 stores in the United States, the U.S. Virgin Islands, Puerto Rico, and Mexico as of 2012. It is now a subsidiary of Office Depot, Inc., based in Boca Raton, Florida. The merger of the two corporations created the largest office supplies chain in the United States.
How to Complete the OfficeMax Customer Satisfaction Survey
You will need:
- A basic understanding of English or Spanish.
- A mobile device or PC with Internet access.
- An OfficeMax store receipt with a survey invitation.
- Visit www.officemaxfeedback.com to begin the survey.
- Choose your preferred language.
- Enter the survey code, date and time printed on your OfficeMax survey invitation/receipt.
- Answer all survey questions candidly.
- Provide your contact details.
- Submit the survey.
- OfficeMax Website: https://www.officemax.com