Customer satisfaction is a measure of how services and/or products meet or surpass customer needs or expectations. It is the percentage or number of total customers, whose experience with a business, its services, or its products meets or exceeds specified expectation levels. Customer satisfaction is often part of a balanced strategy performance management tool and is seen as a primary performance indicator within organizations. In the modern competitive marketplace where competition for customers is high, customer satisfaction can make the difference between success and failure. Increasingly, it has become a crucial component of business strategy. Within businesses, customer satisfaction levels can have a strong effect.
When ratings drop, they ward of serious problems that may be affecting sales. When a business has loyal customers, it profits from positive word of mouth customer marketing, which is highly effective and free. Therefore, it is important for organizations to effectively handle customer satisfaction. To do this, they need representative and reliable measures of satisfaction. In researching customer satisfaction levels, Piercing Pagoda is conducting the Piercing Pagoda Customer Satisfaction Survey to ask customers whether their products and services meet their expectations. Therefore, expectations are an important element of satisfaction. Customers with high expectations are disappointed when reality falls short. Such customers are likely to rare their shopping experiences as less than satisfying.
Customer satisfaction provides a key indicator of customer loyalty and repurchases. Businesses need to retain current customers while targeting potential customers. Measuring satisfaction levels provides an idea of how successful the business is at offering services and/or products to the marketplace. While customer satisfaction levels are measured at the individual level, they are mostly reported at an aggregate level.
About Piercing Pagoda
Piercing Pagoda is a company specializing in the ear piercing business. It is known as the premier kiosk leader in shopping malls. With a rising trend in ear piercing and a vacant kiosk, Bernard and Bertha Cohen, jewelry store owners, used the opportunity to open a piercing pagoda in a Whitehall, Pennsylvania mall in 1969. Their idea was an instant success. From a single kiosk, the company now operates more than 780 kiosks, making it the largest specialty kiosk retailer in the United States.
How to Participate in the Piercing Pagoda Customer Satisfaction Survey
You will need:
- A valid Piercing Pagoda store receipt with a survey invitation.
- A computer or mobile device with Internet access.
- A basic understanding of English or Spanish.
- Visit www.pagodasurvey.com.
- Enter the rime ASSC, total, and survey code as they appear on your receipt to begin.
- Answer all survey questions candidly.
- Enter your contact information to receive special offers and survey invitations in the future.
- Submit the survey.
- Piercing Pagoda Website: http://www.pagoda.com/