Peet’s Customer Satisfaction Survey

For most businesses, customer satisfaction ratings can have a powerful effect. They can help focus employees on the value of meeting and surpassing customer expectations. In addition, they can help highlight problems that might be preventing customer satisfaction and loyalty. When satisfaction levels fall, they warn of possible issues that can affect growth and sustainability. Customer satisfaction ratings help with understanding exactly how satisfied, or unsatisfied, customers are. Studies show that a huge majority of unsatisfied customers do not complain; however, most of them defect to competitors and never come back. This is surprising and proves how important it is to survey customers. The best way to measure satisfaction levels is through a customer satisfaction survey.

Peet’s Customer Satisfaction Survey has several simple questions that relate to the customer experience, service delivery, product quality and overall satisfaction. The purpose of this survey is to measure how satisfied you were with the services and products received during your last visit to a Peet’s Coffee and Tea house. The company understands the value of a satisfied customer. Satisfied customers are usually more loyal and are less likely to purchase from competitors. Unhappy customers, on the other hand, are more likely defect, and even worse, they tend to share their negative perceptions and opinions with other people.

About Peet’s Coffee & Tea

Based in the San Francisco Bay Area, Peet’s Coffee and Tea is a specialty coffee roaster and retailer. Alfred Peet opened a coffee store in 1966 in Berkeley. Few people realized that a coffee revolution was brewing; however, Peet had great plans for his business. Born in Holland, he grew up in the coffee business and migrated to America after the Second World War.


Shocked by what Americans called coffee, he opened a coffee store that sold coffee that was unlike anything Americans had ever experienced or tasted before. His fresh beans, small batches, a dark roast, and superior quality produced coffee that was complex and rich.

How to Enter Peet’s Customer Satisfaction Survey

You will need:

  • A valid Peet’s store receipt with a survey invitation.
  • A PC, laptop or mobile device with Internet access.
  • A basic understanding of English.


  1. Visit the survey site at
  2. Enter the 16-digit code printed on your survey invitation/receipt.
  3. Answer several questions about your visit to the Peet’s where you got your survey invitation.
  4. Answer all questions truthfully.
  5. Submit the survey and write down your offer code.
Survey video produced by GuestSatisfactionSurveys Team and Peet's customers anonymous.

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Peer’s Coffee and Tea values your candid feedback and appreciates you taking the time to complete this survey. When you complete and submit the survey, you will get a coupon code you can use to redeem the special offer on your survey invitation/receipt.