Shopko Customer Satisfaction Survey

A good customer survey process should put businesses in better touch with their customers’ requirements by identifying strengths and weaknesses. This information can position them to address customer needs on a case by case basis, or on a more general level. The Shopko Customer Satisfaction Survey will provide the company the information it needs to address concerns at both levels to ensure relationships remain strong. The survey will build customer loyalty. By sampling its client base, the company will have access to a wide range of customer options, not just the most vocal customers.

A customer satisfaction survey may also help a business develop an appropriate growth strategy. By determining customer satisfaction levels, their interest in other service and products offerings, and their willingness to recommend, a business will be better positioned to accurately predict sales and customer referrals.

Shopko wants to understand trends in customer attitudes in order to reallocate its resources accordingly to fulfill the projected needs of its client base. A customer satisfaction survey can help determine how products and services are meeting customer needs, as well as where these products and services are falling short. In fact, a customer satisfaction survey can perform double duty, acting as an initial market research study as well.

About Shopko

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Shopko is a retail store chain headquartered in Green Bay, Wisconsin. Founded by James Ruben in 1962, the retail chain operates more than 300 stores in 20 states. Its stores are usually located in small to midsized communities, typically in freestanding locations, power centers, shopping malls, or strip malls. After opening his first store, James Ruben, a pharmacist, envisioned a larger retail store with the retail operations combined with health care services. As a result, Shopco became one of the first retail chains to offer such services.

How to Complete the Shopko Customer Satisfaction Survey

You will need:

  • A valid Shopko store receipt with a survey invitation.
  • A PC or mobile device with Internet access.
  • A basic understanding of English.

Instructions:

  1. Visit the survey site at www.shopko.com/crsurvey.
  2. Enter the store number and barcode from your receipt.
  3. Answer all survey questions candidly.
  4. Enter your contact information to enter the prize draw.
  5. Submit the survey.

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Conclusion:

The Shopko Customer Satisfaction Survey will also help the company better understand what groups of customers are interested in what types of offerings. The company will then leverage this information to improve the quality of new service offerings and products as well as design appropriate advertising and marketing strategies for these new offerings. In the long run, the survey will result in better designed products and services that are more likely to meet the needs of future and existing customers. Your opinions on the company’s offerings are very important. By completing the survey, your name will be entered into a prize draw to win a $250 gift card, subject to official rules.