Sport Chek Customer Satisfaction Survey

Customer satisfaction is crucial for business success in the current business environment. It measures how well customer expectations have been met. Customer satisfaction involves such factors as the atmosphere of the location where services and/or products are purchased, the quality of the service, the quality of the product purchased, and the price of the service and/or product.

Sport Chek is using a customer satisfaction survey to gauge the satisfaction levels of its customers. Typical areas addressed by customer satisfaction surveys include the quality of product/service, service personnel issues, value of product/service relative to price, atmosphere of the store, time issues, convenience, and other important issues.

Customer satisfaction is a term that gauges how products and/or services supplied by a business meet or fall short of customers’ expectations. It is important because it gives business owners a metric they can use to improve and manage their businesses. Customer satisfaction is crucial because it is a leading pointer of customer loyalty and repurchase intentions, it helps to reduce customer churn, it reduces negative word of mouth, in increases customers’ lifetime values, and helps businesses retain customers. Many business owners do not realize that unhappy customers do not complain, unless they are given an avenue to express themselves. They simply leave and defect to competitors.

About Sport Chek

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Sport Chek is a Canadian retailer of sports equipment and clothing with outlets throughout the country. It is the largest business of its king in Canada. Forzani Group, its parent company, operates stores under several franchise and corporate banners including Sport Chek, Sports Experts, National Sports, Intersport, Service Shop, Atmosphere, Nevada Bob’s Golf, Econosport, and Hockey Experts.

How to Enter the Sport Chek Customer Satisfaction Survey

Sport-Chek-Customer-Satisfaction-Survey

You will need:

  • A valid Sport Chek store receipt with a survey invitation
  • A computer or mobile device with Internet access
  • A basic Understanding of English

Instructions:

  1. Visit www.sportcheksurvey.ca.
  2. Enter the survey code found on your store receipt.
  3. Click the link provided to start the survey.
  4. Enter all questions candidly.
  5. Specify your gender.
  6. Enter the year you were born.
  7. Specify whether you would like to enter the monthly prize draw.
  8. Provide your contact information to enter the prize draw.
  9. Submit the survey.

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Conclusion:

The Sport Chek Customer Satisfaction Survey will play a vital role within the company. Not only is it the most accurate indicator to identify unhappy customers, measure customer loyalty, increase profits, and reduce customer churn; it is also a vital point of separation that will help the company to attract new customers in the current economic climate. When you complete the survey, you will get a chance to enter a monthly prize draw for one of two $500 gift cards. Note that there is a 20-minute time limit per question to complete the survey. However, the Sport Chek Customer Satisfaction Survey should take a few minutes to complete.